If you’ve ever been nervous about having your picture taken, you know that well-meaning friends and strangers love to share gratingly-ambiguous guidelines like these.
Here is a headshot taken by Hurley, illustrating a proper “squinch”: This specific technique is based on the theory that wide open eyes look fearful, vulnerable, and uncertain.
Know for certain how you’re coming across in your business, social, and dating pictures.
A more confident look, we decided, would result in higher Competence and Influence scores.
Squinching really is a small tweak that can reliably change the way your photos are perceived for the better.
Photofeeler is a tool for testing profile pics, as seen in Time, Forbes, The Today Show, and more.
Once we had curated a large batch of squinching photos, we used our advanced algorithm to eliminate potential bias caused by gender, environment, angle, dress, overall facial expression, and photo edits/filters.
Then we compared the average scores of squinching photos to the overall Photofeeler average.