Two examples are and POF, these platforms focus on casual contacting and easy flirting among its members.“Casual Dating” comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.The e Services market segment “Dating Services“ contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating.Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet.The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.
Both dating portals and apps are incorporated into the examination.
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The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs.
The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.