For , users could answer questionnaires and receive a list of potential matches, a process that is still used by many dating sites.
1990s-2000s: Second Wave of Mainstream The explosion of the Internet in the mid-to-late 1990s created a new context for personals, and by the end of the decade, they had become relatively acceptable.
Even before the Web itself, bulletin boards and newsgroups hosted a variety of ways people could use technology to meet others with similar interests, including dating.
Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.
One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.
#Shamelessly Seeking Sugar Momma...) 1700s: Personal Ads for Homosexual Safety Personal ads were one of the only ways for the gay and lesbian communities to meet discreetly and safely at this time.
1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.
Many of the postings were simply calls for friends or pen pals.
Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.
Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.
But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.
By the time Tom Hanks and Meg Ryan AOL'd each other in You've Got Mail, it had become clear that the Internet was going to change every aspect of our lives forever -- including love and romance.
was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content.