The paper's later slogan, developed from a 1985 ad campaign, is "New York's Hometown Newspaper", while another has been "The Eyes, the Ears, the Honest Voice of New York". The paper briefly published a Monday-Friday afternoon counterpart, Daily News Tonight, between 19; this competed with the New York Post, which had earlier launched a morning edition to complement its evening newspaper. In 1982, and again in the early 1990s during a newspaper strike, the Daily News almost went out of business.
The Daily News continues to include large and prominent photographs, for news, entertainment and sports, as well as intense city news coverage, celebrity gossip, classified ads, comics, a sports section, and an opinion section. In the 1982 instance, the parent Tribune Company offered the tabloid up for sale.
In 1998, Daily News columnist Mike Mc Alary won the Pulitzer Prize for Commentary for his multi-part series of columns (published in 1997) on Abner Louima, who was sodomized and tortured by New York City police officers.
In January 2012, former News of the World and New York Post editor Colin Myler was appointed editor-in-chief of the Daily News.
On September 4, 2017, tronc, the publishing operations of the former Tribune Company (which had spun out its publishing assets to separate them from its broadcast assets), announced that it had acquired the Daily News.
Sixteen months later, the structure was severely damaged and rendered uninhabitable by flooding from Hurricane Sandy.
In the immediate aftermath, news operations were conducted remotely from several temporary locations, eventually moving to office space at the Jersey City printing plant.