Perhaps it happens to a greater or lesser degree in other countries, but here it is not very far below the surface at all.
Sex is often seen as a means to an end - the majority of people marry for convenience or money, not love; the majority have lovers - and, as it is more or less freely part of life, Ukrainian people are quite sexually liberated.
As such, significant age differences between men and women are not uncommon: 10-20 year differences do not cause the slightest flutter of disapproval for Ukrainians: an older man can provide better than a younger one.The women in other parts of Ukraine are on the whole a little less interested in appearance (that is Odessa for you: everything is superficial and flashy).But......there is a 'dirty' underside to life in Odessa.The same for accommodation, assistance in jobs, passing exams, etc.Capitalism and materialism are relatively new here and everyone is under pressure to 'own', to spend, to buy...Talk to many Ukrainians about the short-comings of their country (corruption, incompetence, criminality, disease, drugs) compared to the general standard of living in more developed countries of the world and they (especially the ones in Odessa) will airily dismiss all your criticisms with the sage observation that 'Ahh, but WE have the most beautiful women in the world'. In Odessa, many ladies will get up at 5am to spend 2-3 hours getting ready before they leave the house.Forget the fact that having 'the most beautiful women in the world' doesn't make your standard of living any easier, sort out the drainage system or frequent power cuts... They will dress to impress - NOT so much men, but it's a perpetual competition with other women; women will eye each other up and compare where they stand.Every girl here wants to be a princess swept off her feet....and this slightly odd dichotomy is what lies at the heart of many young women here in Ukraine...Or the man gets tired of providing and getting little in return... So, be prepared for that when you visit to 'find your love'. no one is rushing here to marry Ukrainian guys...) .You WILL pay for everything and, if not, the lady will regard it as an insult. Referring back to the point I made above (sex as currency), many young women are not averse to using their body to do that or to use their looks to lead a life beyond their means.