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Why does live chat make such a huge difference in conversion rates?It has been suggested that live chat is the only way to provide real human interaction during an online purchase.For example, they can provide their name and a quick description of what they’re looking for.The chat agent can then enter the conversation prepared to answer the customer’s concern.However big your gang is, ICQ has got room for everyone.Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates.Personal videolink has additional amazing feature -- you can receive video calls directly into your browser!

This gives them time to get oriented before being interrupted.

Action: At the conclusion of a live chat session, offer to email a copy of the transcript to your customer for their records.

When customers arrive within a live chat conversation, they should be greeted professionally and with courtesy.

In other words, customers need questions answered and a sense of reassurance that can be provided only through live chat.

In the book, Rethinking the Sales Cycle, John Holland and Tim Young identify a sense of risk as being the most prominent emotion present in the final stages of the buying cycle.


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